Showcar Arcfox ECF diseñado y desarrollado en Rücker Lypsa para la empresa china Arcfox y presentado en el salón de Ginebra y Shangai. Para este proyecto diseñé y lideré el desarrollo del sistem de infotainment HMI del coche basado en 3 user profiles con información predictible que fueron definidios a través de unas sesiones de research hechas con usuarios. También diseñé la iconografia del coche y una app para Ipad destinada a la exhibición de las funcionales del interface y de las luces en los salones del automóbil.

Empresa: Rücker Lypsa
Cliente: Arcfox
Acciones realizadas: UI/UX design, UX Research, HMI, Ipad app, flowchart, emphaty map, protopersonas, design personas, customer journey, art direction, iconography

Arcfox ECF Showcar, designed and developed at Rücker Lypsa for the Chinese OEM Arcfox and presented at the Geneva Motor Show & the Shanghai Motor Show in 2019. For this project I designed and lead the development of the HMI Infotainment system of the car. This interface (formed by the cockpit screen and the central pannel screen) was based on 3 user profiles with predictive information related to the needs and habits of the users. These profiles was defined through research sessions that I organized with users. I also designed the whole iconography for the car and an Ipad App designed for the exhibition in the motor show. Its functionality was to activate the interface simulations in the car and also the lighting modes of the car.

Company: Rücker Lypsa
Client: Arcfox
Activities: UI/UX design, UX Research, HMI, Ipad app, flowchart, emphaty map, protopersonas, design personas, customer journey, art direction, iconography